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Joico Colorful Anti-Fade Shampoo


oico Colorful protects haircolor for long-lasting vibrancy and tonal integrity—the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

  • Free of SLS/SLES sulfates*

  • Gently cleanses color-treated hair

  • Fortifies hair for 3X greater resistance to breakage**

    *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
    **When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo