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Joico Colorful Anti-Fade Conditioner


Joico Colorful protects haircolor for long-lasting vibrancy and tonal integrity—the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair—infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

  • Instantly detangles and nourishes color-treated hair
  • Protects hair and reduces breakage by over 70%**
  • *When using Colorful as a system
    **Against combing breakage on damaged hair vs. a non-conditioning shampoo