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Joico Color Balance Purple Shampoo


May the force be with you: We think the vibrant new shampoo deserves honorable mention for its ability to give the phrase serve and protect__? a whole new meaning. The unique colour-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy.

And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here.

Perfect choice for:

Blondes (especially platinum) and gray/silver hair.

Heres how:

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

The inside secret:

Its a two-pronged approach: The Multi-Spectrum Defense Complex protects colour from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application